Name the unit on the plan
A message count can include multiple exchanges with the same person. An active-contact count can include people already talking with you. A first-contact allowance concerns a different part of the workflow. Copy the provider’s definition alongside the number on your worksheet.
Then ask whether the count applies per line, account or organization. A headline allowance cannot establish how several reps share capacity.
Test the shape of a normal day
Sketch the day’s expected introductions and ongoing conversations separately. Include busy periods and the way staff cover incoming replies. If the service has both daily and monthly caps, calculate against both instead of dividing the monthly figure into an assumed daily entitlement.
Ask whether the reset uses a rolling window or a fixed time zone. Also establish what happens at the limit: rejection, queueing, throttling or an upgrade. These are operational questions to resolve with the provider.
Keep the introduction honest
If the published first-contact allowance uses SMS, call it SMS in your plan. Do not turn it into an iMessage entitlement because later replies may use another channel.
Use only the audiences and workflows your organization has approved. Product limits describe a service configuration; they do not settle customer preferences or the rules that apply to your outreach. Stop a pilot if the team cannot maintain those preferences across connected tools.